Responsive Website Design
Why You Need To Be Mobile Ready
Before smart phones, the only way a website was able to be accessed was from a desktop computer or a laptop. Now that everyone has a phone capable of accessing the internet, people are accessing websites more through mobile than through desktop or laptop. In a study published in the Guardian named, ‘Mobile Web Browsing Overtakes Desktop For The First Time‘, it was found that at the end of 2016 mobile use had reach 51.3% of the preferred method for browsing. This demonstrates why it is so essential to have a responsive website design.
What is Responsive Website Design?
Have you ever accessed a website using your smart phone and had to learn acrobatics just to see the page? You may have tried turning it sideways to see the text or kept resizing it with your fingers to view the details. You probably had to scroll from left to right just to read one sentence. It certainly wasn’t a fun experience, was it?
Responsive website design integrates code into the web page so that it automatically adjusts to the screen size you are using to view it in. Whether you are using a tablet, a large screen smartphone or a small screen smartphone, a laptop or a desktop computer, it does not matter. The website adjusts to the size of the screen, thus making it ‘responsive’.
User experience is important, but in case you aren’t convinced of the importance of having a responsive website design, here are five reasons you need a responsive design.
1. Higher Conversion Rates
People are constantly on the move these days. Mobile phones provide access to a plethora of information that can be accessed anywhere that there is an internet connection. If they come across a product or service they find interesting, it is not uncommon for people to look for a better price for the service or at least look at the businesses reviews. If your site is not mobile responsive, that person is less likely to stick around. Meanwhile, a mobile-ready website allows them to click a few buttons and get in touch with you in little to no time at all.
2. Improved User Experience
People are used to things being easy to use these days. You can easily look something up on Google, be entertained by YouTube or Netflix, order online and even have a Uber driver drop your ordered food off to you at your home. Because this has become the norm, if you website is difficult to use, people simply won’t bother. By providing a great user experience for your visitors, they will feel more valued and keep coming back to use your services again and again.
3. Less Work For You
Most people who search for something while they are out are already in buy mode. If you present them with an easy to use, mobile responsive website design, you hardly need to sell them on the service at all. Place a call to action in front of them and they will sort out the rest.
4. Better Search Engine Ranking
Google announced in 2015 that mobile readiness will be a ranking factor. If you want to show up in search when people are looking for your services, it will be a lot easier if you have a mobile ready design. Google has not yet started penalising websites for not being mobile ready, but who knows what is around the corner.
Good web designers will make a website responsive for you. Great designers will add different content for different devices that add value for those users. This does not mean creating a mobile version of your website, it means creating one website that displays content for certain screens that are hidden on other screens. The design will remain the same regardless of the device, but the content will be more targeted.
Are you ready to upgrade your website so that it is mobile ready? Show your customers you care about their experience by having JaenkeTech provide you with a mobile-friendly website design.