A Website That Markets Itself
Do you have plenty of traffic coming to your website, but they don't seem to do anything when they get there? If so, this book is for you. A Website That Markets Itself provides detailed information about how to move from visitors bouncing off your website to improve your conversion rate.
This manual is written in an easy to understand format, moving through key concepts and ideas to prepare you for running your own campaigns. It also provides you with enough information to audit any firm you contract to undertake the campaigns for you.
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